Previously a company only had a handful of customers who all bought the same product in the same way things were pretty straightforward and simple. But over time, companies and the markets they participate in have grown more complicated.
In this competitive market these companies have added more product lines and diversified how they deliver their product.
The sources of data have increased such as data generated by machines such as sensors and also other new human generated information sources such as data from social media and the click-stream data generated from website interactions.
Also some data is structured and stored in traditional relational database such as documents , customer service records and even unstructured like pictures and videos.
Also this data is growing exponentially.
Organizations carry out business based on knowledge gained from data analysis of these different types of data.
But there has been a shift in the size, type, form of data and in the way that data is analyzed.
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Micro Strategy is one of the few independent and publicly trading Business Intelligence software provider in the market. The firm is operational in 27 Countries around the globe.
Pega Systems Inc. is a Cambridge, Massachusetts based Software Company. It is known for developing software for Customer Relationship Management (CRM) and Business process Management (BPM).
Workday specialises in providing Human Capital Management, Financial Management and payroll in online domain.It is a major web based ERP software vendor.
Power BI is business analytics service by Microsoft. With Power BI, end users can develop reports and dashboards without depending on IT staff or Database Administrator.
Amazon Web Services offers an array of cloud computing services that double up as an on demand computing platform. These web services operate from 14 different geographical regions around the globe.
Hadoop is developed by Apache Software Foundation which is an open source framework used to process large sets of data such as Big Data and for distributed storage.