So till now, we have seen the basics of the salesforce. Now its time to go beyond these basics i.e salesforce introduction
In the previous block, we have seen the definition of salesforce. but have ever thought of
Why is Salesforce needed?
We people primarily need salesforce, due to the following advantages. Let us discuss one by one in detailed.
This provides a feature-rich solution for marketing, sales, services, partner and community management
Usually Cloud stores all the salesforce related data. So any team member with an internet connection can access this cloud.
This Cloud Platform serves the need for the small, medium as well as large organizations.
Salesforce works with pay as you go, model. So there are no overhead costs. So this increases customer loyalty, retention and satisfaction. This finally accelerates productivity. Moreover, this can easily integrate with third-party apps and grow your business.
So till now, we have seen the need for SalesForce, now its time to discuss the
History of SalesForce :
SalesForce initially originated in 1999 by ex-oracle Oracle employee Maric Benioff, Frank Dominguez, and parker haris.
In June 2004, Company IPO was listed on the New York Stock Exchange under the CRM symbol and was raised to Us $110 million dollars.
In October 2014, SalesForce announced the development of Customer Success platform, to merge all the salesforce services like Sales, marketing, Services as well as analytics.
Then after In 2017, Salesforce launched the Facebook analytics
In the Year 2018, Salesforce partnered with Apple for improving the apps for business.
Soon after, it has translated the services into 16 different languages. And currently, it has 82400 regular customers and 2100000 subscribers.
And through its Careers, this Salesforce implemented the best features. Now, let us discuss one by one in detail
And get more information on SalesForce at SalesForce Wiki
SalesForce Features:
Contact Management
This option lets you view the customer contact details, activity history, Customer communications, internal account discussions etc. In short, it manages all the data penetrating to the contact with the customer.
Opportunity Management
This option gives the complete picture of stage deals, product deals, quotation deals etc. It manages all the deals that help in identifying, processing as well as managing the deals.
SalesForce Engage:
Marketing team usually contains Several Contacts. This feature makes personalized contact with the customer, for the various marketing teams. This provides real-time sales alerts based on the level of engagement with the customer.
Sales collaboration:
This feature helps in quickly finding experts. These experts, in turn, helps to close the deal based on customer queries and feedback. In short, this helps to bring a collaborative effort to engage the entire team in the deal. This finally makes the deal happen
Sales Performance Management:
This provides a metric based goal setting, Continuous feedback, rewards and recognition to the sales team. This ultimately helps in enhancing the performance of the sales team.
Lead Management:
These features initiate and track the leads that are in progress. This helps in Continually optimizing the campaigns across every channel.
Partner Management:
This feature helps in building a community with the partners. Besides, it supports connecting directly with channel partners to share the goals, objectives, and activities.
Workflow and Approvals:
Workflow is a visual design to automate the business process. This interface provides a simple drag and drop options to make the design. Moreover, this can create a flexible approval process. And this contains the deals and discounts, expense management etc.
E-mail integration:
Salesforce can integrate into an existing e-mail platform. Moreover, this helps in providing flexibility to the existing team with no additional learning curve.
File Sync and Share:
This feature allows the sales team to easily share files, discuss them and update as needed. Besides, it also receives alerts when something in the file changes.
Sales Forecasting:
This feature helps in getting the real-time view of the sales team forecast. This provides multi-currency support and in -line editing mode to manage the sales forecast as well.
And get more information on SalesForce at Salesforce Online Training